Reimagining a new holistic way to manage, communicate, and treat chronic pain
60% Increase in User Satisfaction for a Chronic Pain Management App
Impacts
context
High user churn signals an urgent need for user-centric transformation
With an alarming 80% drop-off rate, Branch is in dire need of transformation. The app obviously failed to address the user’s needs in chronic pain management.
1.0 | User Stories
The problem
insights
Data is the key to personalized content and treatment plans.
We conducted comprehensive user research to get a better understanding of both patient and clinician needs, including interviews, surveys, and data analysis. The research shows:
North Stars
Guiding Principles
Design process
From concept to reality
The solutions
Data-driven pain management with actionable insights
01.
Data-Driven iterative design process
I implemented a data-driven and iterative design process, prioritizing features and improvements based on user feedback and analytics, making sure that the new design would address the pain points and meet the needs of both patients and clinicians.
This allowed the team to continuously refine and enhance the user experience.
02.
Empowering patients through data
Collect and Visualize …
While tracking changes is one of the key aspects of chronic pain management, visualizing those changes and progress is equally important; it significantly impacts recovery.
… Then Personalized
Using the same data collected from the patients to personalize their own chronic pain management experiences, tailoring content that help and support their unique chronic pain journey.
03.
Bridging the gap with clinicians
Clinician Portal
Effective treatment plans require high-quality data through clear and accurate communication. We developed a secure portal for clinicians to access patient data, enabling data-driven care decisions & personalized treatment plans.
04.
Data-driven design rationale
Empathy
Created a calming and supportive user experience through empathetic content and design elements like overhauling the interface with user-selectable dark or light UI, larger text, and smooth animations for improved navigation and readability.
Engagement
Incorporated reward-based interactions with positive reinforcement to enhance user engagement and satisfaction.
Mini celebrations were added throughout the app, like reaching goals, supporting others, and unlocking achievements.
Connection
Simply posting how the day goes and giving thumb-ups helps, but not enough.
Chronic pain patients always feel lonely and always associate with depression, so we created a safe environment for patients to connect, support, and even work together towards shared goals.
Retrospective
By deeply understanding user needs, actively involving stakeholders throughout the process, and iteratively refining the app based on feedback and data, Branch became a platform that bring real and meaningful values to the patients in theirs chronic pain journeys.
