Redefining e-commerce experience and social impact with a new charity giving integration
$80M Valuation Pivot for an E-Commerce Donation Integration
Design Lead
Role
Design Lead
Role
Design Lead
Role
Design Lead
Role
UX, UI, Responsive Web
Skills
UX, UI, Responsive Web
Skills
UX, UI, Responsive Web
Skills
UX, UI, Responsive Web
Skills
Sketch
Tools
Sketch
Tools
Sketch
Tools
Sketch
Tools
2 Months
Duration
2 Months
Duration
2 Months
Duration
2 Months
Duration
About the Company
Beam is a mobile app and e-commerce integration that empowers brands and customers to drive social impact through charitable donations.
About the Company
Beam is a mobile app and e-commerce integration that empowers brands and customers to drive social impact through charitable donations.
Company
Upside Health is a health tech company that focuses on chronic pain management. Its naive mobile app, Branch, is a comprehensive tool that tracks pain and medication, provides personalized educational content, and promotes community support.
About the Company
Beam is a mobile app and e-commerce integration that empowers brands and customers to drive social impact through charitable donations.
Team
+ Myself
+ CEO
+ CTO
Team
+ Myself
+ CEO
+ CTO
Team
+ Myself
+ CEO
+ CTO
Team
+ Myself
+ CEO
+ CTO
Contribution
+ 0>1 Product Strategy
+ Planning
+ Wireframes
+ Visual Design
+ User Testing
+ Screen Flows
+ Interaction Design
Contribution
+ 0>1 Product Strategy
+ Planning
+ Wireframes
+ Visual Design
+ User Testing
+ Screen Flows
+ Interaction Design
Contribution
+ 0>1 Product Strategy
+ Planning
+ Wireframes
+ Visual Design
+ User Testing
+ Screen Flows
+ Interaction Design
Contribution
+ 0>1 Product Strategy
+ Planning
+ Wireframes
+ Visual Design
+ User Testing
+ Screen Flows
+ Interaction Design
Summary
Beam was forced to pivot its business model to focus on e-commerce instead of in-person dining experience, introduced a new product that integrates donation options directly into e-commerce platforms.
I led the design of this new product, navigating the ambiguity of the market. By prioritizing users, brands, and business needs, we created a scalable, customizable, and trustworthy solution that seamlessly integrated with various e-commerce platforms.
Through rapid prototyping and continuous iterations, the integration becomes a powerful tool for brands to boost conversion and customer engagement.
Summary
Beam was forced to pivot its business model to focus on e-commerce instead of in-person dining experience, introduced a new product that integrates donation options directly into e-commerce platforms.
I led the design of this new product, navigating the ambiguity of the market. By prioritizing users, brands, and business needs, we created a scalable, customizable, and trustworthy solution that seamlessly integrated with various e-commerce platforms.
Through rapid prototyping and continuous iterations, the integration becomes a powerful tool for brands to boost conversion and customer engagement.
Summary
Beam was forced to pivot its business model to focus on e-commerce instead of in-person dining experience, introduced a new product that integrates donation options directly into e-commerce platforms.
I led the design of this new product, navigating the ambiguity of the market. By prioritizing users, brands, and business needs, we created a scalable, customizable, and trustworthy solution that seamlessly integrated with various e-commerce platforms.
Through rapid prototyping and continuous iterations, the integration becomes a powerful tool for brands to boost conversion and customer engagement.
Summary
Beam was forced to pivot its business model to focus on e-commerce instead of in-person dining experience, introduced a new product that integrates donation options directly into e-commerce platforms.
I led the design of this new product, navigating the ambiguity of the market. By prioritizing users, brands, and business needs, we created a scalable, customizable, and trustworthy solution that seamlessly integrated with various e-commerce platforms.
Through rapid prototyping and continuous iterations, the integration becomes a powerful tool for brands to boost conversion and customer engagement.
Impacts
3000% Increased Brand Partnership (from 6 - 180+)
3000% Increased Brand Partnership (from 6 - 180+)
3000% Increased Brand Partnership (from 6 - 180+)
3000% Increased Brand Partnership (from 6 - 180+)
15% Increased Average Order Values
15% Increased Average Order Values
15% Increased Average Order Values
15% Increased Average Order Values
17% Increased Cart Completion Rates
17% Increased Cart Completion Rates
17% Increased Cart Completion Rates
17% Increased Cart Completion Rates
30% Increased Customer Retention
30% Increased Customer Retention
30% Increased Customer Retention
30% Increased Customer Retention
Highlights
Highlights
User-centric innovation with system thinking approach, created a win-win-win situation for Beam, brands, and nonprofits.
User-centric innovation with system thinking approach, created a win-win-win situation for Beam, brands, and nonprofits.
0.1 | Mobile App
0.1 | Mobile App
0.1 | Mobile App
0.1 | Mobile App
0.2 | Brand Portal: Overview + Causes Management
0.3 | Brand Portal: Reports
0.4 | Brand Portal: API Keys + Self Management
0.5 | Mini-Cart Integration Display Options
0.5 | Mini-Cart Integration Display Options
0.5 | Mini-Cart Integration Display Options
0.5 | Mini-Cart Integration Display Options
0.6 | Cart Integration Display Options
0.6 | Cart Integration Display Options
0.6 | Cart Integration Display Options
0.6 | Cart Integration Display Options
0.7 | Confirmation Page Integration Display Options
0.7 | Confirmation Page Integration Display Options
0.7 | Confirmation Page Integration Display Options
0.7 | Confirmation Page Integration Display Options
0.8 | Mission Page Integration Display Options
0.8 | Mission Page Integration Display Options
0.8 | Mission Page Integration Display Options
0.8 | Mission Page Integration Display Options
0.9 | Donation Matching Display Options
0.9 | Donation Matching Display Options
0.9 | Donation Matching Display Options
0.9 | Donation Matching Display Options
0.10 | Donation Boosting Display Options
0.10 | Donation Boosting Display Options
0.10 | Donation Boosting Display Options
0.10 | Donation Boosting Display Options
Explore More Work
Explore More Work
Explore More Work
Explore More Work
