AptDeco

Selling made easy with a simplified seller experience

Redesigned the seller experience using an iterative design approach, streamlining the listing process, removing key pain points, and adding new, innovative features. Made listing furniture on AptDeco faster, easier, and smoother.

Design Lead

Early-Stage B2B SaaS 

4 months

Redesign

Marketplace

Predictive Systems

AptDeco

Selling made easy with a simplified seller experience

Redesigned the seller experience using an iterative design approach, streamlining the listing process, removing key pain points, and adding new, innovative features. Made listing furniture on AptDeco faster, easier, and smoother.

Design Lead

Early-Stage B2B SaaS 

4 months

Redesign

Marketplace

Predictive Systems

AptDeco

Selling made easy with a simplified seller experience

Redesigned the seller experience using an iterative design approach, streamlining the listing process, removing key pain points, and adding new, innovative features. Made listing furniture on AptDeco faster, easier, and smoother.

Design Lead

Early-Stage B2B SaaS 

4 months

Redesign

Marketplace

Predictive Systems

AptDeco

Selling made easy with a simplified seller experience

Redesigned the seller experience using an iterative design approach, streamlining the listing process, removing key pain points, and adding new, innovative features. Made listing furniture on AptDeco faster, easier, and smoother.

Design Lead

Early-Stage B2B SaaS 

4 months

Redesign

Marketplace

Predictive Systems

AptDeco is an online marketplace for buying and selling pre-owned furniture, offering seamless delivery and pickup services.

Despite attracting many potential sellers, the site experienced high abandonment rates on its seller listing form, especially on mobile.

Increased listing conversion rate

+23%

Conversion

Reduced in mobile bounce rate

-70%

Bounce

Increased in Overall engagement rate

+20%

engagement

Reduced in task completion time

-35%

Time
Highlights
Highlights

Seller-centric redesign streamlined AptDeco's listing process, drove adoption through enhanced flexibility and efficiency.

Seller-centric redesign streamlined AptDeco's listing process, drove adoption through enhanced flexibility and efficiency.