Selling made easy with a simplified seller experience
23% More Listings after Listing Process Redesign for an Online Furniture Marketplace
Design Lead
Role
Design Lead
Role
Design Lead
Role
Design Lead
Role
UX, UI, UXR, Responsive Web
Skills
UX, UI, UXR, Responsive Web
Skills
UX, UI, UXR, Responsive Web
Skills
UX, UI, UXR, Responsive Web
Skills
Figma
Tools
Figma
Tools
Figma
Tools
Figma
Tools
4 Months
Duration
4 Months
Duration
4 Months
Duration
4 Months
Duration
About the Company
AptDeco is an online marketplace for buying and selling pre-owned furniture, offering seamless delivery and pickup services.
About the Company
AptDeco is an online marketplace for buying and selling pre-owned furniture, offering seamless delivery and pickup services.
Company
Upside Health is a health tech company that focuses on chronic pain management. Its naive mobile app, Branch, is a comprehensive tool that tracks pain and medication, provides personalized educational content, and promotes community support.
About the Company
AptDeco is an online marketplace for buying and selling pre-owned furniture, offering seamless delivery and pickup services.
Team
+ Myself
+ CEO / Product Owner
+ 2 Product Designers
+ 1 UI Designer
+ 4 Software Engineers
Team
+ Myself
+ CEO / Product Owner
+ 2 Product Designers
+ 1 UI Designer
+ 4 Software Engineers
Team
+ Myself
+ CEO / Product Owner
+ 2 Product Designers
+ 1 UI Designer
+ 4 Software Engineers
Team
+ Myself
+ CEO / Product Owner
+ 2 Product Designers
+ 1 UI Designer
+ 4 Software Engineers
Contribution
+ Design Strategy
+ Wireframes
+ Visual Design
+ User Research
+ Screen Flows
+ Interaction Design
Contribution
+ Design Strategy
+ Wireframes
+ Visual Design
+ User Research
+ Screen Flows
+ Interaction Design
Contribution
+ Design Strategy
+ Wireframes
+ Visual Design
+ User Research
+ Screen Flows
+ Interaction Design
Contribution
+ Design Strategy
+ Wireframes
+ Visual Design
+ User Research
+ Screen Flows
+ Interaction Design
Summary
AptDeco was experiencing high abandonment rates on its seller listing form, despite attracting a large number of potential sellers.
I led the redesign of the seller experience. Leveraging insights from user research and experimentation, and using an iterative design approach, we streamlined the listing process, removed key pain points and added new innovative features. We made listing a furniture on AptDeco faster, easier, and smoother.
Summary
AptDeco was experiencing high abandonment rates on its seller listing form, despite attracting a large number of potential sellers.
I led the redesign of the seller experience. Leveraging insights from user research and experimentation, and using an iterative design approach, we streamlined the listing process, removed key pain points and added new innovative features. We made listing a furniture on AptDeco faster, easier, and smoother.
Summary
AptDeco was experiencing high abandonment rates on its seller listing form, despite attracting a large number of potential sellers.
I led the redesign of the seller experience. Leveraging insights from user research and experimentation, and using an iterative design approach, we streamlined the listing process, removed key pain points and added new innovative features. We made listing a furniture on AptDeco faster, easier, and smoother.
Summary
AptDeco was experiencing high abandonment rates on its seller listing form, despite attracting a large number of potential sellers.
I led the redesign of the seller experience. Leveraging insights from user research and experimentation, and using an iterative design approach, we streamlined the listing process, removed key pain points and added new innovative features. We made listing a furniture on AptDeco faster, easier, and smoother.
Impacts
23% Increased Mobile Listing Conversion Rate
23% Increased Mobile Listing Conversion Rate
23% Increased Mobile Listing Conversion Rate
23% Increased Mobile Listing Conversion Rate
70% Reduce Mobile Bounce Rate
70% Reduce Mobile Bounce Rate
70% Reduce Mobile Bounce Rate
70% Reduce Mobile Bounce Rate
20% Increased Overall Engagement Rate
20% Increased Overall Engagement Rate
20% Increased Overall Engagement Rate
20% Increased Overall Engagement Rate
35% Reduced in Task Completion Time
35% Reduced in Task Completion Time
35% Reduced in Task Completion Time
35% Reduced in Task Completion Time
Highlights
Highlights
Seller-centric redesign streamlined AptDeco's listing process, drove adoption through enhanced flexibility and efficiency.
Seller-centric redesign streamlined AptDeco's listing process, drove adoption through enhanced flexibility and efficiency.
Explore More Work
Explore More Work
Explore More Work
Explore More Work
