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60% Increase in User Satisfaction for a Chronic Pain Management App
Revolutionizing Pain Management through User-Centric Design and Data-Driven Insights
Design Lead
Role
Design Lead
Role
Design Lead
Role
Design Lead
Role
UX, UI, UXR, iOS, Android
Skills
UX, UI, UXR, iOS, Android
Skills
UX, UI, UXR, iOS, Android
Skills
UX, UI, UXR, iOS, Android
Skills
Figma
Tools
Figma
Tools
Figma
Tools
Figma
Tools
9 Months
Duration
9 Months
Duration
9 Months
Duration
9 Months
Duration
About the Company
Upside Health is a health tech company that focuses on chronic pain management. Its naive mobile app, Branch, is a comprehensive tool that tracks pain and medication, provides personalized educational content, and promotes community support.
Company
Upside Health is a health tech company that focuses on chronic pain management. Its naive mobile app, Branch, is a comprehensive tool that tracks pain and medication, provides personalized educational content, and promotes community support.
About the Company
Upside Health is a health tech company that focuses on chronic pain management. Its naive mobile app, Branch, is a comprehensive tool that tracks pain and medication, provides personalized educational content, and promotes community support.
About the Company
Upside Health is a health tech company that focuses on chronic pain management. Its naive mobile app, Branch, is a comprehensive tool that tracks pain and medication, provides personalized educational content, and promotes community support.
Team
+ Myself
+ Product Owner
+ 1 Product Designer
+ 2 Mobile Engineers
Team
+ Myself
+ Product Owner
+ 1 Product Designer
+ 2 Mobile Engineers
Team
+ Myself
+ Product Owner
+ 1 Product Designer
+ 2 Mobile Engineers
Team
+ Myself
+ Product Owner
+ 1 Product Designer
+ 2 Mobile Engineers
Contribution
+ 0>1 Product Strategy
+ Planning
+ Wireframes
+ Visual Design
+ Design System
+ User Research
+ Screen Flows
+ Interaction Design
Contribution
+ 0>1 Product Strategy
+ Planning
+ Wireframes
+ Visual Design
+ Design System
+ User Research
+ Screen Flows
+ Interaction Design
Contribution
+ 0>1 Product Strategy
+ Planning
+ Wireframes
+ Visual Design
+ Design System
+ User Research
+ Screen Flows
+ Interaction Design
Contribution
+ 0>1 Product Strategy
+ Planning
+ Wireframes
+ Visual Design
+ Design System
+ User Research
+ Screen Flows
+ Interaction Design
Summary
Upside Health's Branch app struggled to effectively address the complex needs of chronic pain management, resulting in high user churn and missed opportunities for patient empowerment and clinician support.
I led the transformation of Upside Health's Branch app (a naive mobile app), leading a user-centric redesign that tackled usability issues and functionality gaps. I used a data-driven and iterative design process to prioritize user needs and pain points, then redefined the product vision and created an app encompassing patient empowerment and clinician enablement.
The result was a comprehensive pain management platform that significantly improved user satisfaction and engagement while driving a fivefold increase in sales and achieving industry recognition.
Summary
Upside Health's Branch app struggled to effectively address the complex needs of chronic pain management, resulting in high user churn and missed opportunities for patient empowerment and clinician support.
I led the transformation of Upside Health's Branch app (a naive mobile app), leading a user-centric redesign that tackled usability issues and functionality gaps. I used a data-driven and iterative design process to prioritize user needs and pain points, then redefined the product vision and created an app encompassing patient empowerment and clinician enablement.
The result was a comprehensive pain management platform that significantly improved user satisfaction and engagement while driving a fivefold increase in sales and achieving industry recognition.
Summary
Upside Health's Branch app struggled to effectively address the complex needs of chronic pain management, resulting in high user churn and missed opportunities for patient empowerment and clinician support.
I led the transformation of Upside Health's Branch app (a naive mobile app), leading a user-centric redesign that tackled usability issues and functionality gaps. I used a data-driven and iterative design process to prioritize user needs and pain points, then redefined the product vision and created an app encompassing patient empowerment and clinician enablement.
The result was a comprehensive pain management platform that significantly improved user satisfaction and engagement while driving a fivefold increase in sales and achieving industry recognition.
Summary
Upside Health's Branch app struggled to effectively address the complex needs of chronic pain management, resulting in high user churn and missed opportunities for patient empowerment and clinician support.
I led the transformation of Upside Health's Branch app (a naive mobile app), leading a user-centric redesign that tackled usability issues and functionality gaps. I used a data-driven and iterative design process to prioritize user needs and pain points, then redefined the product vision and created an app encompassing patient empowerment and clinician enablement.
The result was a comprehensive pain management platform that significantly improved user satisfaction and engagement while driving a fivefold increase in sales and achieving industry recognition.
Highlights
Led a holistic, user-centric redesign focused on patient and clinician needs, transformed Branch into a highly effective pain management platform, and significantly improved user engagement and business outcomes.
0.1 | Dark & Light Interface Options
0.2 | Community Support
0.3 | Personalized Content
Highlights
Led a holistic, user-centric redesign focused on patient and clinician needs, transformed Branch into a highly effective pain management platform, and significantly improved user engagement and business outcomes.
0.1 | Dark & Light Interface Options
0.2 | Community Support
0.3 | Personalized Content
Highlights
Led a holistic, user-centric redesign focused on patient and clinician needs, transformed Branch into a highly effective pain management platform, and significantly improved user engagement and business outcomes.
0.1 | Dark & Light Interface Options
0.2 | Community Support
0.3 | Personalized Content
Highlights
Led a holistic, user-centric redesign focused on patient and clinician needs, transformed Branch into a highly effective pain management platform, and significantly improved user engagement and business outcomes.
0.1 | Dark & Light Interface Options
0.2 | Community Support
0.3 | Personalized Content
Title
High User Churn Reveals Untapped Potential for Patient Empowerment
Faced with an alarming 80% drop-off rate, Branch presented a unique opportunity for transformation. The existing app's confusing interface and limited functionality hindered user engagement and failed to address the complex needs of chronic pain management.
To unlock Branch's full potential as a comprehensive pain management platform, a strategic redesign initiative was launched with three key goals:
Revitalize the User Experience: Simplify the interface, enhance navigation, and optimize core features to create an intuitive and engaging experience for patients.
Empower Patients with Holistic Tools: Expand functionality to address the complicated nature of chronic pain, offering personalized resources, progress tracking, and community support.
Facilitate Collaboration and Data-Driven Care: Bridge the communication gap between patients and clinicians by providing tools for seamless data sharing, enabling personalized treatment plans, and empowering informed decision-making.
Before
Title
High User Churn Reveals Untapped Potential for Patient Empowerment
Faced with an alarming 80% drop-off rate, Branch presented a unique opportunity for transformation. The existing app's confusing interface and limited functionality hindered user engagement and failed to address the complex needs of chronic pain management.
To unlock Branch's full potential as a comprehensive pain management platform, a strategic redesign initiative was launched with three key goals:
Revitalize the User Experience: Simplify the interface, enhance navigation, and optimize core features to create an intuitive and engaging experience for patients.
Empower Patients with Holistic Tools: Expand functionality to address the complicated nature of chronic pain, offering personalized resources, progress tracking, and community support.
Facilitate Collaboration and Data-Driven Care: Bridge the communication gap between patients and clinicians by providing tools for seamless data sharing, enabling personalized treatment plans, and empowering informed decision-making.
Before
Title
High User Churn Reveals Untapped Potential for Patient Empowerment
Faced with an alarming 80% drop-off rate, Branch presented a unique opportunity for transformation. The existing app's confusing interface and limited functionality hindered user engagement and failed to address the complex needs of chronic pain management.
To unlock Branch's full potential as a comprehensive pain management platform, a strategic redesign initiative was launched with three key goals:
Revitalize the User Experience: Simplify the interface, enhance navigation, and optimize core features to create an intuitive and engaging experience for patients.
Empower Patients with Holistic Tools: Expand functionality to address the complicated nature of chronic pain, offering personalized resources, progress tracking, and community support.
Facilitate Collaboration and Data-Driven Care: Bridge the communication gap between patients and clinicians by providing tools for seamless data sharing, enabling personalized treatment plans, and empowering informed decision-making.
Before
Title
High User Churn Reveals Untapped Potential for Patient Empowerment
Faced with an alarming 80% drop-off rate, Branch presented a unique opportunity for transformation. The existing app's confusing interface and limited functionality hindered user engagement and failed to address the complex needs of chronic pain management.
To unlock Branch's full potential as a comprehensive pain management platform, a strategic redesign initiative was launched with three key goals:
Revitalize the User Experience: Simplify the interface, enhance navigation, and optimize core features to create an intuitive and engaging experience for patients.
Empower Patients with Holistic Tools: Expand functionality to address the complicated nature of chronic pain, offering personalized resources, progress tracking, and community support.
Facilitate Collaboration and Data-Driven Care: Bridge the communication gap between patients and clinicians by providing tools for seamless data sharing, enabling personalized treatment plans, and empowering informed decision-making.
Before
prmblem
Branch's critical usability and functionality gaps, compounded by systemic challenges in chronic pain management communication and data tracking, were creating a deeply frustrating and ineffective experience for both patients and clinicians.
High User Churn Reveals Untapped Potential for Patient Empowerment
High User Churn Reveals Untapped Potential for Patient Empowerment
High User Churn Reveals Untapped Potential for Patient Empowerment
Usability & Functionality Gaps
Unintuitive Interface: The app's interface was difficult to navigate, hindering user engagement.
Limited Functionality: Core features needed to better address the complexities of chronic pain management.
Lack of Personalization: Personalized content and experiences were lacking, limiting the app's effectiveness for individual users.
Systemic Challenges in Chronic Pain Management
Breakdown in Patient-Clinician Communication: Current communication between chronic pain patients and clinicians is always problematic. It’s difficult for patients to express their feelings or explain their symptoms to the clinicians, and medical explanations from the clinicians confuse the patient.
Lack of Consistent Tracking and Data: There isn’t a consistent way of tracking pain and medication for the patient or reporting back to the clinicians. It makes it difficult for clinicians to make better treatment plans.
Lack of Personalization: Personalized content and experiences were lacking, limiting the app's effectiveness for individual users.
Before
0.2 | Community Support
0.3 | Personalized Content
See Also
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