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projects

My work drives efficiency by connecting systems, user experience, and business needs.

Current focus: Human-AI interaction.

Product Strategy

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Product Design

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B2B

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Finance

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Guardian Life Insurance

Redesigning Advisor Workflows to Hit the Targets Written at Kickoff

Guardian funded an eight-tool consolidation and hired me before kickoff to take the high-level brief to the details. The first redesigned workflows to reach advisors were measured after my exit and landed inside both targets.

↓ 63% in New Account Approval Time

Product Strategy

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Product Design

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B2C

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Logistics

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AptDeco

The Logistics Platform That Enabled a Nationwide Expansion

AptDeco's daily logistics ran on one expert and her spreadsheets. I designed the internal platform that captured her judgment: a live capacity dashboard, a recommendation engine, and a control panel operations could change themselves.

Tri-State → 50 States on One Platform

Product & UX Design

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Mobile-First

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B2C

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eCommerce

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AptDeco

Redesigning a Marketplace to Teach Its Own Business Model

The brief said fix mobile. The audit found the deeper problem: AptDeco's same-day, no-warehouse model was unfamiliar, and the site only explained it in places users never went. I redesigned both funnels so the interface itself does the teaching.

↑ 35% in Mobile Conversion

Featured

Product Strategy + Design

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UX Design

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B2B

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Health

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CaseCTRL

Recovered Lost Revenue by Following Users’ Natural Habits

Redesigned CaseCTRL's surgery scheduling experience to support interruptions and existing habits. Expanded AI functionality using data the platform was already collecting. Makes scheduling easier and more cost-efficient.

Acquired by LeanTaaS, 2025

Featured

Product & UX Design

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Native Mobile

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B2B2C

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Healthcare

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Upside Health

A New Habit That Makes Personalized Chronic Pain Treatment Possible

Redesigned Branch (pain management app) to encourage patients to record their pain episodes. Used the captured data to bridge the communication gap between patients and doctors.

Reimbursable by Commercial Insurance

Product & UX Design

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Product Strategy

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B2B2C

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eCommerce

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Beam

Charity Giving Built Into Other Companies' Checkouts

Designed Beam's donation integration 0 → 1: one product, restyled and embedded into each partner's e-commerce platform.

↑ 30% in Customer Retention

Product Strategy

·

B2B

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Guardian Life Insurance

Redesigning Advisor Workflows to Hit the Targets Written at Kickoff

Guardian funded an eight-tool consolidation and hired me before kickoff to take the high-level brief to the details. The first redesigned workflows to reach advisors were measured after my exit and landed inside both targets.

↓ 63% in New Account Approval Time

Product Strategy

·

B2C

·

AptDeco

The Logistics Platform That Enabled a Nationwide Expansion

AptDeco's daily logistics ran on one expert and her spreadsheets. I designed the internal platform that captured her judgment: a live capacity dashboard, a recommendation engine, and a control panel operations could change themselves.

Tri-State → 50 States on One Platform

Product & UX Design

·

B2C

·

AptDeco

Redesigning a Marketplace to Teach Its Own Business Model

The brief said fix mobile. The audit found the deeper problem: AptDeco's same-day, no-warehouse model was unfamiliar, and the site only explained it in places users never went. I redesigned both funnels so the interface itself does the teaching.

↑ 35% in Mobile Conversion

Featured

Product Strategy + Design

·

B2B

·

CaseCTRL

Recovered Lost Revenue by Following Users’ Natural Habits

Redesigned CaseCTRL's surgery scheduling experience to support interruptions and existing habits. Expanded AI functionality using data the platform was already collecting. Makes scheduling easier and more cost-efficient.

Acquired by LeanTaaS, 2025

Featured

Product & UX Design

·

B2B2C

·

Upside Health

A New Habit That Makes Personalized Chronic Pain Treatment Possible

Redesigned Branch (pain management app) to encourage patients to record their pain episodes. Used the captured data to bridge the communication gap between patients and doctors.

Reimbursable by Commercial Insurance

Product & UX Design

·

B2B2C

·

Beam

Charity Giving Built Into Other Companies' Checkouts

Designed Beam's donation integration 0 → 1: one product, restyled and embedded into each partner's e-commerce platform.

↑ 30% in Customer Retention

Product Strategy

·

B2B

·

Finance

·

Guardian Life Insurance

Redesigning Advisor Workflows to Hit the Targets Written at Kickoff

Guardian funded an eight-tool consolidation and hired me before kickoff to take the high-level brief to the details. The first redesigned workflows to reach advisors were measured after my exit and landed inside both targets.

↓ 63% in New Account Approval Time

Product Strategy

·

B2C

·

Logistics

·

AptDeco

The Logistics Platform That Enabled a Nationwide Expansion

AptDeco's daily logistics ran on one expert and her spreadsheets. I designed the internal platform that captured her judgment: a live capacity dashboard, a recommendation engine, and a control panel operations could change themselves.

Tri-State → 50 States on One Platform

Product & UX Design

·

B2C

·

eCommerce

·

AptDeco

Redesigning a Marketplace to Teach Its Own Business Model

The brief said fix mobile. The audit found the deeper problem: AptDeco's same-day, no-warehouse model was unfamiliar, and the site only explained it in places users never went. I redesigned both funnels so the interface itself does the teaching.

↑ 35% in Mobile Conversion

Featured

Product Strategy + Design

·

B2B

·

Health

·

CaseCTRL

Recovered Lost Revenue by Following Users’ Natural Habits

Redesigned CaseCTRL's surgery scheduling experience to support interruptions and existing habits. Expanded AI functionality using data the platform was already collecting. Makes scheduling easier and more cost-efficient.

Acquired by LeanTaaS, 2025

Featured

Product & UX Design

·

B2B2C

·

Healthcare

·

Upside Health

A New Habit That Makes Personalized Chronic Pain Treatment Possible

Redesigned Branch (pain management app) to encourage patients to record their pain episodes. Used the captured data to bridge the communication gap between patients and doctors.

Reimbursable by Commercial Insurance

Product & UX Design

·

B2B2C

·

eCommerce

·

Beam

Charity Giving Built Into Other Companies' Checkouts

Designed Beam's donation integration 0 → 1: one product, restyled and embedded into each partner's e-commerce platform.

↑ 30% in Customer Retention

Product Strategy

·

Guardian Life Insurance

Redesigning Advisor Workflows to Hit the Targets Written at Kickoff

Guardian funded an eight-tool consolidation and hired me before kickoff to take the high-level brief to the details. The first redesigned workflows to reach advisors were measured after my exit and landed inside both targets.

↓ 63% in New Account Approval Time

Product Strategy

·

AptDeco

The Logistics Platform That Enabled a Nationwide Expansion

AptDeco's daily logistics ran on one expert and her spreadsheets. I designed the internal platform that captured her judgment: a live capacity dashboard, a recommendation engine, and a control panel operations could change themselves.

Tri-State → 50 States on One Platform

Product & UX Design

·

AptDeco

Redesigning a Marketplace to Teach Its Own Business Model

The brief said fix mobile. The audit found the deeper problem: AptDeco's same-day, no-warehouse model was unfamiliar, and the site only explained it in places users never went. I redesigned both funnels so the interface itself does the teaching.

↑ 35% in Mobile Conversion

Featured

Product Strategy + Design

·

CaseCTRL

Recovered Lost Revenue by Following Users’ Natural Habits

Redesigned CaseCTRL's surgery scheduling experience to support interruptions and existing habits. Expanded AI functionality using data the platform was already collecting. Makes scheduling easier and more cost-efficient.

Acquired by LeanTaaS, 2025

Featured

Product & UX Design

·

Upside Health

A New Habit That Makes Personalized Chronic Pain Treatment Possible

Redesigned Branch (pain management app) to encourage patients to record their pain episodes. Used the captured data to bridge the communication gap between patients and doctors.

Reimbursable by Commercial Insurance

Product & UX Design

·

Beam

Charity Giving Built Into Other Companies' Checkouts

Designed Beam's donation integration 0 → 1: one product, restyled and embedded into each partner's e-commerce platform.

↑ 30% in Customer Retention

others

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others

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allphoneleads

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allphoneleads

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Nuvi

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Owlet

Archived

mynt